MALLORY LOAR
Turning brands into cultural movements through community and creative chaos
About Me
Hey there, I'm Mallory and I'm a marketing leader with 10+ years of experience turning brands into cultural movements.
From scaling Discord's community from a handful to millions, to leading brand marketing at Bolt where a community activation generated $1M in ARR, to co-founding Kindasorta Studio, I've helped brands and startups grow from idea to community loved by millions.
My approach combines strategic rigor with creative chaos. I believe the best marketing doesn't feel like marketing at all; it feels like culture, connection, and community.
Today I help founders and brands build superfan communities, craft positioning that cuts through the noise, and create go-to-market strategies that turn customers into champions.
Expertise
Brand & Community Strategy
Positioning that helps you stand out and find your people.
Scaling Superfans
Turning users into champions that build community.
Product-Driven Growth
Go-to-market moves that get heads turning.
Creative Direction & Messaging
Campaigns that feel like culture, not marketing.
Work
Bolt Growth & Marketing
Bolt.new
Brand & Community Strategy
Scaling Community
Discord
Community & Marketing
CEO & Co-founder
Whatever
Founder & Strategy
Kindasorta Studio
Kindasorta
Founder
Services
I work with founders and teams who are ready to build brands that feel like movements.
Marketing Consulting
Strategic guidance on brand positioning, go-to-market strategy, and community-led growth for founders and teams.
One-on-One Strategy Session
Focused sessions to diagnose challenges, unlock opportunities, and build actionable roadmaps for your brand.
Creative & Brand Advising
Hands-on creative direction and messaging strategy to help your brand cut through the noise.
Need full-scale brand + community services?
Visit Kindasorta Studio for comprehensive agency offerings.
Learn With Me
Insights and conversations on building brands, scaling communities, and navigating the internet-native world.
AI Code Central
A podcast exploring the intersection of AI, coding, and building in public. Real conversations with founders, builders, and creators.
Substack
Essays and insights on brand strategy, community building, and the future of marketing. Delivered directly to your inbox.
Let's Connect
Whether you're a founder ready to build a movement or a team looking to transform your brand — I'd love to hear from you.
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